EVERYONE DESERVES A SAFE AND STABLE PLACE TO LIVE.

People First amplifies the impact of nonprofits addressing housing insecurity through people-centered storytelling and sustainable fundraising.

The housing crisis is solvable.

When informed people care enough to act, they take collective action toward ending housing insecurity in our communities.

People First helps nonprofits make this happen. We work with organizations across the housing continuum—from homelessness prevention to emergency shelters to permanent and supportive housing solutions—to tell their stories, educate their community, and build relationships that turn understanding into lasting change.

Meet the duo amplifying movements

Garrett and Amethyst are a husband-and-wife team who understand that solving housing insecurity requires both heart and strategy.

Garrett brings fundraising expertise—he's raised millions of dollars for housing nonprofits—that turns community support into the resources organizations need to grow their impact. Amethyst uses research-informed, people-centered storytelling that moves supporters from awareness to ongoing action.

Together, they've developed an approach that covers the full journey: educating communities about the reality of housing insecurity, turning that understanding into meaningful action, and building long-term relationships that keep community movements going.

  • "Their human-centered approach isn’t just about strategy—it’s about real connection."

    - Jodi Peterson-Stigers, Interfaith Sanctuary Executive Director

  • "Our partnership sparked other related work that is taking off – we can already see the payoff."

    - Elizabeth Perez, Washington Homeownership Resource Center Executive Director 

  • “People First has helped us spread awareness about homelessness in the Treasure Valley super effectively. They have also helped us raise funds and meet our financial goals for the year.”

    - Stephanie Day, LMSW, Executive Director, CATCH Idaho

  • "People First surpassed my expectations. With their help, we strengthened our existing efforts and had both the courage and support to try new things. "

    - Cindy Wood, Family Promise of North Idaho Executive Director

  • "Their comprehensive support – from social media strategy to major donor proposals – allowed me to lead effectively during our busiest season."

    - Jessica Abbott, Corpus Commons Executive Director

  • "People First has consistently honored my vulnerability and story with genuine care and respect."

    - Cassidy Landry, mother housed with CATCH

  • "In less than four months, People First lead efforts to create, launch, and secure our Founding 100 monthly donors!”

    - Britt Udesen, City of Good Executive Director

  • "Because of them, we are able to work towards a more sustainable funding plan."

    - Michaela McElroy, MSW, Jesse Tree Development Manager

Nonprofits We've Partnered With