AFH JUMPSTARTER
LAUNCH YOUR CAMPAIGN WITH CONFIDENCE
Ready to make this year's AFH campaign your most successful yet?
We know you're passionate about your mission and want to maximize your impact during AFH. We also know that creating compelling campaigns from scratch can feel overwhelming when you're already managing so much.
This year, let us give you the jumpstart you need to launch your AFH campaign with clarity, confidence, and strategic focus.
Space is limited and applications are due September 25, 2025.
We’ve led 40+ successful fundraising campaigns, including several record-breaking AFH campaigns.
Garrett (G) CFRE & PMP
Supporting social impact organizations addressing basic human needs is Garrett's professional North Star. His inclusive and relationship-based fundraising approach has mobilized missions into movements, securing millions of dollars for housing nonprofits. Prior to People First, Garrett served as Director of Development for CATCH Idaho and supported hundreds of nonprofits across the state as Training and Programs Manager of the Idaho Nonprofit Center. He is a Certified Fund Raising Executive (CFRE) and Project Management Professional (PMP).
Amethyst (Am), MSc in Psychology
Understanding how stories shape human connection and drive collective action is Amethyst's passion. She specializes in bringing nonprofit supporters closer to missions through research-informed, people-centered storytelling. Her multi-channel marketing campaigns have driven significant engagement, including six-figure major gifts. Prior to People First, she led large-scale communication campaigns at Washington State University and created nationwide programming in partnership with the U.S. Embassy. She holds a master's degree in Psychology from the University of Edinburgh.
OUR AFH TRACK RECORD SPEAKS FOR ITSELF:
4 Years of AFH campaign experience
8 AFH Campaigns successfully managed from start to finish
$2+ Million raised through our AFH campaign partnerships
In 2024 alone, our four partner organizations collectively raised more than $1.5 Million.
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"Their human-centered approach isn’t just about strategy—it’s about real connection."
- Jodi Peterson-Stigers, Interfaith Sanctuary Executive Director
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"Our partnership sparked other related work that is taking off – we can already see the payoff."
Elizabeth Perez, Washington Homeownership Resource Center Executive Director
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“People First has helped us spread awareness about homelessness in the Treasure Valley super effectively. They have also helped us raise funds and meet our financial goals for the year.”
- Stephanie Day, LMSW, Executive Director, CATCH Idaho
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"People First surpassed my expectations. With their help, we strengthened our existing efforts and had both the courage and support to try new things. "
Cindy Wood, Family Promise of North Idaho Executive Director
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"Their comprehensive support – from social media strategy to major donor proposals – allowed me to lead effectively during our busiest season."
Jessica Abbott, Corpus Commons Executive Director
We're packaging our proven strategies to jumpstart your campaign success.
Apply to be one of a select few nonprofits partnering with People First for this year’s campaign.
Timeline:
Step 1. Schedule your FREE 30 minute introductory call to learn more about how we will maximize your impact this holiday season.
Step 2. Apply by September 27. Applicants will be notified by September 30.
Step 3. Begin your work with People First in October.
Step 4. Launch your best AFH campaign yet!
How it works...
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Regular Campaign Updates
We’ll provide regular updates about progress, prizes, and action items for your campaign team.
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Engagement Forms
We’ll create clear and concise forms to collect engagement expectations from your supporters.
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Co-Creation of Strategic Plan
We’ll work together to identify your key goals and create a plan that empowers your team to achieve them.
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Outreach Toolkit
We’ll create a digital toolkit for your supporters to share their excitement about your campaign.
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Social Media Posting
We’ll create social media collateral that will encourage engagement with your AFH campaign.
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Campaign Landing Page
We’ll create a well-crafted AFH landing page designed to convert visitors to supporters.
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Strategic E-Blasts
We’ll create curated messaging designed to inspire action in your already existing supporters.
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Weekly Action Meetings
We’ll schedule regular check-ins to help keep you on track to maximize your AFH campaign.
“In 2022, CATCH’s Avenues for Hope campaign raised nearly $300,000 - landing our organization at the top of the leaderboard for both amount and number of donors. This success was in large part due to Garrett’s efforts as Director of Development. He understands the ins and outs of fundraising and has a true passion for ending homelessness.”
- Stephanie Day, CATCH Executive Director
“People First surpassed my expectations. With their help, we strengthened our existing efforts and had both the courage and support to try new things. We have done Avenues for Hope for over ten years, and ultimately People First crafted and managed our best campaign yet, raising nearly $50,000 to help us end local homelessness!"
- Cindy Wood, Family Promise of North Idaho Executive Director
Clarity is Kind.
Here are the details up front so you can make the best decision for your organization.
The Avenues for Hope Accelerator Package is a three-month partnership with People First and a total investment of $6,985.
October: $1,995
November: $1,995
December: $2,995
10% of all giving happens on the last three days of the year*
We’re partnering with a limited number of nonprofits to help them create their own record-breaking campaigns. Leverage this end of the year campaign to fuel your mission.
*Double the Donation, 2024
In 2023, Avenues for Hope saw…
97 Organizations participate
5,561 Donors support causes they care about
$160,000+ in Cash Prizes distributed to participating organizations
Over $3 million raised!
